Linking digital B2B platform business models and product development: A bibliometric analysis and literature review
Year: 2023
Editor: Kevin Otto, Boris Eisenbart, Claudia Eckert, Benoit Eynard, Dieter Krause, Josef Oehmen, Nad
Author: Brecht, Patrick (1); Hendriks, Daniel (1); Niever, Manuel (1); Hahn, Carsten (1); Pfaff, Felix (2); Rapp, Simon (2); Albers, Albert (2)
Series: ICED
Institution: 1: Karlsruher University of Applied Sciences;
2: Karlsruher Institute of Technology (KIT)
Section: Design Methods
Page(s): 2465-2474
DOI number: https://doi.org/10.1017/pds.2023.247
ISBN: -
ISSN: -
Abstract
Developing digital platform business models, especially in business-to-business (B2B) markets, has a high potential for companies who successfully develop their products in generations. The model of SGE - System Generation Engineering describes the development of mechatronic systems on subsystem level. The authors investigate to what extent a comprehensive and unified methodology can be identified, connecting the research areas of product development and digital B2B platform business models. Therefore, this study conducted a bibliometric analysis of scientific data to identify a research gap and a qualitative literature review to affirm the relevance of future research in this research area. The results show a gap between the research areas of digital B2B platform business models and product development. Essentially, several renowned platform researchers suggested performing future research with a methodology that fulfils the following purposes: (1) improve the general understanding of digital platforms, (2) understand their success factors and development, and (3) deal with challenges (e.g., monetization) and loss of valued personal relations in B2B markets through digitization.
Keywords: New product development, Business models and considerations, Research methodologies and methods, digital platforms, SGE - System Generation Engineering