A Mathematical Model of Customer Satisfaction depending on technical Design Parameters in the context of Product Generation Engineering
Editor: Mortensen, N.H.; Hansen, C.T. and Deininger, M.
Author: Aksoy, Günseli; Huth, Tobias; Vietor, Thomas
Institution: Volkswagen AG Wolfsburg, TU Braunschweig
Section: Requirements Management
DOI number: https://doi.org/10.35199/NORDDESIGN2020.60
Many manufacturers use customer research instruments, such as empirical surveys in order to find out their needs to consider in new products to improve customer satisfaction. However, the systematic of how the customer satisfaction due to the evaluation of customer feedback is used, particularly up to a design parameter level of product structure, is not considered by any approach. In this contribution, an approach is carried out to show the overall customer satisfaction by application of a mathematical model with regard to the scope of the Product Generation Engineering.