SETTING THE SCENE: A NEW PROPOSAL FOR VISUALIZING AND ESTABLISHING 3-DIMENSIONAL PERSONAS AS A MANAGEMENT TOOL
Editor: Marjanović D., Štorga M., Škec S., Bojčetić N., Pavković N.
Author: Koscher, Andrea; Dittenberger, Sandra
Section: INDUSTRIAL DESIGN
DOI number: https://doi.org/10.21278/idc.2018.0184
Experiences drawn from former projects indicate a gap concerning the creation and the perpetual use of Personas throughout a project development process. This gap builds the focus of this paper. In order to develop a new approach to create a possibility for all team members to actively get involved in the Persona creation and further evolvement over the project duration, this paper offers a new option for using Personas dynamically for communication and visualization of product development stages.