SUPPORTING PRODUCT DEVELOPMENT AT TECH STARTUPS WITH LEAN PRODUCT DEVELOPMENT: CHALLENGES AND OPPORTUNITIES
Editor: Marjanović D., Štorga M., Škec S., Bojčetić N., Pavković N.
Author: Van Der Braak, Marlous; Jauregui Becker, Juan Manuel; Pessoa, Marcus Vinicius Pereira
Section: DESIGN ORGANISATION AND MANAGEMENT
DOI number: https://doi.org/10.21278/idc.2018.0194
Startups and Small and Medium Enterprises (SME) are the backbone of the European society, accounting for 67.1% of the total employment. One of the main common challenges for startups is product development (PD). While the Lean PD (LPD) approach has been proved effective in bigger companies, very few work was done related to SME and particularly to startups. In this work, a survey was sent to 104 Dutch tech startups. The results from the 26 respondents supported identifying a set of opportunities and challenges on reframing lean to startups.