EXPLORING THE PERFORMANCE OF AUGMENTED REALITY TECHNOLOGIES IN CO-CREATIVE SESSIONS: INITIAL RESULTS FROM CONTROLLED EXPERIMENTS
Editor: Marjanović D., Štorga M., Škec S., Bojčetić N., Pavković N.
Author: O'Hare, Jamie Alexander; Dekoninck, Elies; Giunta, Lorenzo; Boujut, Jean-François; Becattini, Niccolò
Section: DESIGN SUPPORT TOOLS
DOI number: https://doi.org/10.21278/idc.2018.0391
Co-creation can offer business benefits such as increased speed to market, increased product quality, and a reduced risk of market failure. However, co-creative design sessions can be challenging due to communication barriers between designers and non-designers that can result in misunderstandings and inhibit the efficient exchange of ideas. The potential for augmented reality-based design representations to overcome these challenges and support more effective co-creation sessions is explored through controlled experiments conducted with professional designers and end users.