CO-CREATION IN SERVICE DESIGN; A MASTER’S STUDY ON HOW TO ACHIEVE SUSTAINABLE SERVICES
Year: 2017
Editor: Berg, Arild; Bohemia, Erik; Buck, Lyndon; Gulden, Tore; Kovacevic, Ahmed; Pavel, Nenad
Author: Larsson, Helena; Berg, Arild
Series: E&PDE
Institution: Oslo and Akershus University College of Applied Science, Norway
Section: Student Papers related to Design Education
Page(s): 411-416
ISBN: 978-1-904670-84-1
Abstract
Services are growing into complex systems and the needs of the people using them might not always be prioritised. Service design is an expanding field that is utilised to identify gaps in systems and processes. There is therefore a need to study the use of service design methods in product design education to learn how to view a service as a whole from the perspectives of the people using it. However, there are various kinds of services, and so there is a need to study different approaches to working as a designer. This paper contributes by investigating how to involve people using the service in the design processto create optimised solutions. It is based on the following research question: How can sustainable solutions be achieved by co-creation in service design? The research methodology was triangulation, including empirical data from lectures and interviews with three different expert designers: Emilie Strømmen Olsen, service designer at Designit, Christin Mørch, ux-designer at Altinn and Anna Kirah, psychologist and anthropologist. The findings show how involving the people as co-creators throughout the process can provide a more sustainable solution, as the ideas are generated together with those who are experts in their fields and the solutions are based upon their needs. This paper concludes that co-creation can contribute to implementing people’s values when designing services. The paper thus expands the knowledge on co-creation tools that are relevant in the expanding field of design education.
Keywords: Service Design, Co-Creation, People-Centered Approach, Sustainability, Value Creation