THE CHALLENGING PHASE OF CONCEPT SELECTION INTEGRATED WITH THE CUSTOMERS’ JUDGEMENT NOTICED BY THE KANO MODEL
Editor: Erik Bohemia, Ahmed Kovacevic, Lyndon Buck, Christian Tollestrup, Kaare Eriksen, Nis Ovesen
Author: Sergio Rizzuti, Luigi De Napoli
Institution: University of Calabria, Dept of Mechanical, Energy and Management Engineering - DIMEG Ponte Pietro Bucci 46/C, 87030 Rende (CS), Italy
The paper describes how to correlate the results obtained by a customer survey performed by the Kano
model and the choices made by concepts selection using scoring technique in order to identify the
more promising design alternatives created by a design team.
The need to correlate these results is extremely important during the design activity performed by
students in a course of Product Development, because this can guarantee that the final decision is
taken on the basis of a right comprehension between designers and customers.
The frequency of the Kano model attributes and extent of satisfaction are put in relation with the
scoring that the design team assigned to each design characteristic. Comparing these elements the
design team can evaluate their choices and modify or better specify the design solution from the early
stage of design.
The discussion of the methodology is supported by a study case related to the design of “a pedal
vehicle on which a new electronic device can be tested for the recovery of kinetic energy when