Year: 2016
Editor: Erik Bohemia, Ahmed Kovacevic, Lyndon Buck, Christian Tollestrup, Kaare Eriksen, Nis Ovesen
Author: Efrat Fridenzon-Harison
Series: E&PDE
Institution: SCE College of Engineering, Israel
Section: Form and Image
Page(s): 386-391
ISBN: 978-1-904670-62-9


This paper presents an innovative design methodology for students of product design that can serve as
a paramount methodology that can be utilized during the creative mental process, when students
confront the "blank page" while developing a sketch concept. The FITS methodology was devised in
order to leverage the creative thinking in the design process from inspiration to ideation of concept
The design process involves the need for development of a variety of sketches and forms, which
design students often find difficult in terms of creating multiple options of shapes. The multiple
options serve as a platform for solutions and assist in fostering the design process.
In this methodology, the source of inspiration is dismantled to categories of visual and textual units on
cards that later are assembled to a new variety of shapes and forms representing different design
concepts. The methodology brings more awareness to intuition towards shape designs and, practically,
explores the complex process of emotional, mental and rational attributes that the process involves. A
case study performed in a product design class demonstrates how students that implemented this
model achieved creative visual strategic thinking that developed their sketching and visualization
skills and their form ideation abilities. Thereupon, this model successfully assists in bridging the
spectrum between the abstract and the concrete and provides design students with new opportunities
for broadening the wealth of forms that they create.

Keywords: Product design education, inspiration, ideation, sketching, form generation.

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