USING MOVING IMAGE TO FACILITATE STORYTELLING AS AN IDEATION METHODOLOGY AND A PLATFORM TO ENHANCE THE INTEGRATION OF INTERNATIONAL STUDENT COHORTS WITHIN PRODUCT DESIGN EDUCATION

DS 83: Proceedings of the 18th International Conference on Engineering and Product Design Education (E&PDE16), Design Education: Collaboration and Cross-Disciplinarity, Aalborg, Denmark, 8th-9th September 2016

Year: 2016
Editor: Erik Bohemia, Ahmed Kovacevic, Lyndon Buck, Christian Tollestrup, Kaare Eriksen, Nis Ovesen
Author: Firth, Richard; Stoltenberg, Einar
Series: E&PDE
Institution: 1School of Arts and Creative Industries Edinburgh Napier University, 2Oslo and Akershus University College of Applied Sciences
Section: Form and Image
Page(s): 362-367
ISBN: 978-1-904670-62-9

Abstract

The use of moving image within HE (Higher Education) Product Design is increasing. Here, film is
commonly used as a tool for the presentation of concepts or finished objects, as an instructional tool,
and in user observations and research. Iteration techniques that engage moving images to support
sketching and reflection processes are starting to become more visible in the methodologies of product
designers. As international collaboration becomes a key focus to many university development
strategies, the increase in international student intake can create challenges when managing language,
culture and different prior learning approaches. Nonetheless, research that addresses filmmaking as
ideation and its impact on the integration of multicultural and/or international student cohorts is rare.
This led to the research question: How can storytelling through moving image be used as an ideation
methodology and as a platform to enhance the integration of international student cohorts within HE
Product Design? To answer that question, this paper presents, analyses, and discusses a series of case
studies that illustrate examples of the use of filmmaking workshops within HE Product Design. The
studies were conducted over several years in collaboration with international exchange partners at
universities in Scotland, Norway and China. A precedent that simple and accessible film editing
software should be used to encourage clear and engaging storytelling, rather than style and effects,
underpinned each workshop. The methodology of filmmaking proved to be a useful tool for breaking
down cultural and language barriers. It also proved to be an effective tool for ideation processes.

Keywords: Filmmaking, integration, storytelling, internationalization, ideation.

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