USING SECONDARY VIDEO MATERIAL FOR USER OBSERVATION IN THE NEEDFINDING PROCESS FOR NEW PRODUCT DEVELOPMENT AND DESIGN
Editor: Marjanovic Dorian, Storga Mario, Pavkovic Neven, Bojcetic Nenad, Skec Stanko
Author: Blindheim J., Wulvik A., Steinert M.
Section: SOCIOTECHNICAL ISSUES IN DESIGN
This paper introduces secondary video observation as a fast, versatile and inexpensive tool for needfinding in the early stage of product development and design. Based on comparing the traditional methods: classical observation, participant observation, classical video observation and drawing from a presented in depth case study on the development of a climbing boot, we introduce secondary video observation as a method. Furthermore we suggest an iterative process for its application as a rough prototyping tool that may also be used to create a video persona.