METHOD TO CREATE MARKET-SPECIFIC CUSTOMER PROFILES FOR ENHANCING POSITIVE USER EXPERIENCES IN CARS

DS 84: Proceedings of the DESIGN 2016 14th International Design Conference

Year: 2016
Editor: Marjanovic Dorian, Storga Mario, Pavkovic Neven, Bojcetic Nenad, Skec Stanko
Author: Michailidou, I.; Franzen, F.; Lindemann, U.
Series: DESIGN
Section: HUMAN BEHAVIOUR AND DESIGN
Page(s): 1763-1772

Abstract

Creating positive driving experiences requires deep understanding of users’ characteristics, needs and behavior. Since direct user inclusion can be time- and cost- effective or even impossible in some stages of design, alternative ways of considering users are valuable. To achieve this goal, we developed a method based on the persona technique. The benefit of the method lies in structuring of data required for the creation of customer profiles, as well as inclusion of experience-related aspects. We applied and evaluated the method in two cases collaborating with a major automobile manufacturer

Keywords: persona, user experience, design methods, user-centered design

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