MANAGING THE PROCESS OF PREPARATION FOR PRODUCT DEVELOPMENT - IDEAS ASSESSMENT AND EVALUATION
Editor: Marjanovic Dorian, Storga Mario, Pavkovic Neven, Bojcetic Nenad, Skec Stanko
Author: Stevanović, M.; Marjanović, D.; Štorga, M.
Section: DESIGN INNOVATION
The productivity early stages of NPD play an important role in the process of innovation. Innovative ideas and later concepts are assessed in a situation of high uncertainty. Insufficient assessment results in the execution of too many marginal projects and the improper allocation of resources. It is therefore important to define a systematic method for idea assessment and provide transparent information for decision-making. This paper presents an attempt to define the methodology for the selection of ideas, and defines a set of criteria and attributes to assess the value of ideas.