COMUNICATION MANAGEMENT MODEL OF ENVIRONMENTAL ISSUES TO ENCOURAGE THE CONSUMPTION OF SUSTAINABLE PRODUCTS IN CHILE
Editor: Marjanovic Dorian, Storga Mario, Pavkovic Neven, Bojcetic Nenad, Skec Stanko
Author: Cereceda, G.; Vidal, M.; Betancourt, M. C.
Section: DESIGN METHODS
This research aims to define a communication management model for environmental issues to encourage a sustainable consumption in Chile. The model was performed in three steps; a survey of the state of the art regarding international use of eco-labels. A field study to identify incentives to acquire a sustainable product among local consumers. An analysis of the environmental laws in Chile. The resulting model must be leaded by the government, has to include certified and believable environmental information and a communication strategy adjusted to the environmental culture of the consumer.