CONDITIONS FOR THE PROMOTION AND DEVELOPMENT OF CREATIVE INDUSTRIES WITHIN HIGHER EDUCATION INSTITUTIONS
Editor: Guy Bingham, Darren Southee, John McCardle, Ahmed Kovacevic, Erik Bohemia, Brian Parkinson
Author: Maria Cristina Hernandez (1), Maria Paola Podesta (2), Beatriz Eugenia Bedoya (2)
Institution: 1Design Engineering Research Group (GRID), Universidad EAFIT, Colombia, 2Innovation and Entrepreneurship Research Group (GUIE), Universidad EAFIT, Colombia
Section: Learning Environments
Higher Education Institutions (HEIs) play an important role on the promotion and development of creative industries (e.g. product design companies). These roles, however, are not clearly defined. Previous studies by the authors, conducted in Colombia, encountered several critical internal factors as well as environmental relationships proper of the ecosystem of business that affect performance in creative industries. HEIs can promote specific activities to become agents that enhance the development of these creative industries, thus contributing to overcome environmental and critical internal factors. This paper presents a model that can serve as a starting point within HEIs to establish policies towards this goal. For such purpose, the present research extended the aforementioned studies to Argentina and the United States, countries recognized worldwide for the development of "creative industries" or "creative economy". Fieldwork was performed in nine cities: two in Colombia, two in Argentina and five in the United States. Data was collected via interviews and focus group studies conducted at universities and creative industries, as well as with experts, government representatives and support organisations. A PESTEL analysis was used to identify weaknesses that could become opportunities for action within HEIs. The results allow for the establishment of nine key roles of the HEIs (i.e. education, moderator of the ecosystem, research, foster discussion, investment, on-going support, dynamism, joker, and simulation/real environment) that can be related to these institutions’ substantive functions (i.e. teaching, research, extension, and support and integration), which contribute to enhance the development of creative industries, their growth and long-term sustainability.