DS82: Proceedings of the 17th International Conference on Engineering and Product Design Education (E&PDE15), Great Expectations: Design Teaching, Research & Enterprise, Loughborough, UK, 03-04.09.2015

Year: 2015
Editor: Guy Bingham, Darren Southee, John McCardle, Ahmed Kovacevic, Erik Bohemia, Brian Parkinson
Author: Deloughry, Niall; Wever, Renee
Series: E&PDE
Institution: 1University of Limerick, Ireland, 2TU Delft
Section: Collaboration
Page(s): 081-086
ISBN: 978-1-904670-62-9


Universities and Design schools prepare graduates in the principles of product development, through bachelor’s courses in Product/Industrial design and Business. Through the course of a typical design school education the graduate will have developed skills in research, idea generation and design thinking methodologies to support the development of Final year project (FYP). The business school graduate will similarly undertake a FYP to showcase the accumulated skills from the degree course. The typical FYP will produce the first embodiment or business plan of the new design/business proposal, expressed through the academic requirements of the design/business school. The requirement at undergraduate level generally does not include preparation for spin-out albeit many projects may embody many the characteristic developments necessary. This research will trace the project development stages from initial briefing towards spin-out, focussing on the study of entrepreneurial methodologies and philosophies as observed through case-studies projects from business school, design school and entrepreneurs independent of college structures. The focus of the research will be to discern the characteristic philosophies and methodologies with particular interest in ‘causal’ and ‘effectual’ thinking as observed in the development process.

Keywords: Causation, Effectuation, spin-out

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