THE DESIGN AND DIMENSIONS OF SOCIAL INNOVATION: THE BRAZILIAN CASE OF THE "ECOLOGICAL NETWORK"
Editor: Christian Weber, Stephan Husung, Gaetano Cascini, Marco CantaMESsa, Dorian Marjanovic, Monica Bordegoni
Author: Xavier, Amanda Fernandes (1); Naveiro, Ricardo Manfredi (1); Aoussat, Améziane (2); Mello, Carlos Henrique Pereira (3)
Institution: 1: Federal University of Rio de Janeiro, Brazil; 2: École Nationale Supérieure d'Arts et Métier, France; 3: Universidade Federal de Itajubá, Brazil
Section: User-Centred Design, Design of Socio-Technical Systems
The design has been receiving a increasing importance due to the market complexity and environmental unsustainability concerns, being it a strategic tool for positioning of sustainable products and development of welfare concepts. This approach brings systemic alternatives, with the discontinuation of present consumption system to a process of social learning. This process refers to the changes of a behavioral nature, the so-called social innovations. In this context, in order to understand the organization and management model of such social innovations, a single-case research was performed on a Brazilian social entity, renowned by its innovative, supportive and ecological character. This case was analyzed and compared with the dimensions and social innovation indicators proposed by literature, in order to verify its correspondence with a social innovation model. The main aspects perceived were the partnership and transparence among producers and associated members, compromise and auto-coordinated participation in the operation of the network and environmental and social preservation as a principle.