A STUDY ON CONSUMER TREND AND SERVICE INNOVATION IN KOREAN MARKET

DS 80-9 Proceedings of the 20th International Conference on Engineering Design (ICED 15) Vol 9: User-Centred Design, Design of Socio-Technical systems, Milan, Italy, 27-30.07.15

Year: 2015
Editor: Christian Weber, Stephan Husung, Gaetano Cascini, Marco CantaMESsa, Dorian Marjanovic, Monica Bordegoni
Author: Ahn, Kyungmi; Kim, Kee-Ok; Sung, Hyunjin
Series: ICED
Institution: Sungkyunkwan University, Korea, Republic of (South Korea)
Section: User-Centred Design, Design of Socio-Technical Systems
Page(s): 097-108
ISBN: 978-1-904670-72-8
ISSN: 2220-4334

Abstract

In the economic condition of the day, it is very difficult to meet customer s demand as it has diversified. Therefore a new idea should be created based on a profound research on the consumers rather than on a simple marketing strategy and product development as up to now. As a result, a new field, service design, has been developed, and many businesses have tried to identify customer s inner demand and sentiment. In recent, South Korean shows the most rapid increase in the supply and usage of the internet in the world. Korean Ministry of Trade, Industry and Energy stress that business should attempt to understand how technology affects people s lives and come up with creative products in reponse to changes in consumer need. Beside of other design research, studying consumer trend can be a basic foundation to understand the consumer needs. In this study, the doMEStic consumption patterns that have been shown of late are analyzed. New and interesting service innovation cases were also introduced in accordance with the consumer trend and lifestyle change

Keywords: Consumer Trend, Service Design, Innovation, Human Behaviour In Design, Consumer Insight

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