Proceedings of the 10th International Workshop on Integrated Design Engineering

Year: 2014
Editor: Andreas Meyer, Robert Schirmeyer, Sándor Vajna
Author: Wuest, Thorsten; Hribernik, Karl; Thoben
Institution: 1: BIBA - Bremer Institut für Produktion und Logistik GmbH; 2: Universität Bremen, BIK - Institut für integrierte Produktentwicklung
Page(s): 107-115
ISBN: 978-2-491016-09-5


In today s mature markets, customers increasingly expect the highest quality of physical products and related services. The actual shift from a product perspective to an integrated perspective on product service systems brings the entire product lifecycle of individual products into focus. Accordingly, an emphasis has to be placed on how to actively capture, manage and share product lifecycle information and data. Information and data, especially describing the actual use of a product and/or service, is considered highly valuable for different stakeholders. Of those stakeholders, the ones involved in design and development (BOL) of products and services can profit most from item specific usage information and data. As a concept supporting this tasks of managing and sharing product lifecycle information, the so-called Product Avatar represents an interesting approach to administrate the communication between Intelligent Products and their stakeholders along the product lifecycle. In this paper, the Product Avatar concept and related topics are briefly introduced. Following, a case study of a real life example of a leisure boat lifecycle is presented. Based on this case study, a stakeholder analysis is conducted focusing on how the most influential stakeholders of the product/service, especially during the BOL phase (design), may profit from advanced product lifecycle based information management through the Product Avatar.

Keywords: Product Development, Intelligent Products, Product Lifecycle Management, Digital Representation, Product Avatar, Stakeholder


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