ONLINE WAYS OF SHAREDNESS: A SYNTACTIC ANALYSIS OF DESIGN COLLABORATION IN OPENIDEO
Editor: Christian Weber, Stephan Husung, Marco Cantamessa, Gaetano Cascini, Dorian Marjanovic, Francesca Montagna
Author: Bianchi, Joost; Knopper, Yuri; Eris, Ozgur; Badke-Schaub, Petra; Roussos, Lampros
Institution: Delft University of Technology, The Netherlands
Section: Design Organisation and Management
This research aims to develop a language-based cognitive framework in order to evaluate the performance of virtual design communities. We leveraged two existing theories on the use of language as stimuli and constructive naming in developing a coding scheme, which we used to analyze the online collaboration communications of 9 teams in OpenIDEO. Successful teams used more noun phrases and verb-based syntax in the Idea phase, but less in the Refinement phase. This finding suggests that the successful teams were engaged in constructive naming and relied on verb-based syntax to express their ideas more than the unsuccessful teams early on in the design process. It also suggests that the unsuccessful teams attempted to “catch up” mid-process, but fell short. Despite the finding that the successful teams used more noun phrases in the Idea phase, their unique/non-unique noun phrase usage ratio was lower than the unsuccessful teams. This relationship was reversed in the Refinement phase. This finding suggests that expanding the concept space via constructive naming by unique noun phrases might not be sufficient for high performance, and that reusing those constructed names might also be necessary.