STRUCTURE-BASED SYSTEM DYNAMICS ANALYSIS- A CASE STUDY OF BENCHMARKING PROCESS OPTIMIZATION
Editor: Christian Weber, Stephan Husung, Marco Cantamessa, Gaetano Cascini, Dorian Marjanovic, Srinivasan Venkataraman
Author: Kasperek, Daniel; Berger, Sandra; Maisenbacher, Sebastian; Lindemann, Udo; Maurer, Maik
Institution: Technische Universitaet Muenchen, Germany
Section: Design Theory and Research Methodology, Design Processes
In this paper, we present a case study in collaboration with MAN Truck & Bus AG which shows the application of the concept of structure-based System Dynamics analysis. The structure-based System Dynamics analysis approach uses structural Multiple-Domain Matrix models as a basis to derive System Dynamics models which are able depict the behavior of the examined processes. The implications from the behavioral models can be used to analyze the structure of the underlying process. For this case study the partner was interested in a process comparison of its own product benchmarking processes with benchmarking processes of other automotive OEMs. The tools and methods of the other OEMs were identified and analyzed. Based on a simulation-based comparison with the own tools and methods, potentials for further process improvements by integrating specific tools and methods of the other companies were identified. The results of the simulation were used as a decision basis for the industry partner to decide whether it is beneficial for the industry partner to incorporate particular tools and methods or not. Consequently benefits, challenges and further areas of research are identified.