Design Practices Contributing to Meaning-Changing Innovations – Case Study in Finnish Boating Industry
Editor: Miko Laakso, Kalevi Ekman
Author: Janne Pekkala, Sanna Peltonen
Institution: Vaasa University of applied sciences, Finland
Section: Design theory and practices
Innovation of meaning can be either radical or incremental. There is a gap in research concerning design practices contributing to meaning-changing innovations. The purpose of this paper is to identify patterns of design activities contributing to the radical change of meaning. This paper is based on a case study analysis of a research-based concept design project that focused on generating product and service concepts for the boat industry for the forthcoming 10-15 years. These concepts as well as the process were analyzed in order to identify different design activities contributing to the radical change of meaning. The paper suggests a framework for designers for selecting design activities when pursuing radical meaning-changing innovations. The suggested framework explains the importance of framing activities when proposing radically new meanings.