Challenges in Transferring User Experience Related Knowledge to Support Commercialization of Innovation
Editor: Miko Laakso, Kalevi Ekman
Author: HalttunenHanna-Riikka, Maarit; Kanto, Laura; Maatta, Hannamaija
Institution: 1: VTT Technical Research Centre, Finland; 2: Tampere University of Technology, Finland; 3: Aalto University, Finland
Section: Users in design and development
Little attention has been paid to the problem of communicating and sharing user experience (UX) knowledge inside organizations. In this paper we argue that UX-related knowledge transfer includes numerous challenges that should be acknowledged in the commercialization process of user based innovation. This is particularly essential when considering how products designed with improved UX should be launched across an organization. In this study we firstly identify and categorize those intra-organizational knowledge transfer challenges that have emerged in previous research, and secondly examine how these challenges appear in transferring UX related knowledge inside an organization aiming at diffusing UX-based product innovation. The results highlight the need for continuous and two-way communication and collaboration between relevant actors during the entire innovation process, which is essential in increasing people’s willingness to share knowledge . The tacit nature of UX requires new knowledge transfer mechanisms to capture the experience dimension of UX-based product innovation.