Open Innovation: Motivation of External Open Innovation Partners

Proceedings of International Conference on Advanced Design Research and Education (ICADRE14)

Year: 2014
Editor: Edwin Koh, Victor Shim, Tan Woei Wan, Ian Gibson, Andi S. Putra
Author: Holle , Maik; du Maire , Michael N.; Lindemann , Udo
Institution: [1] Technical Universtity Munich (TUM), Germany, [2] Heinrich-Gei
Section: Creativity and Innovation
Page(s): 150-155
DOI number: 10.3850/978-981-09-1348-9_035
ISBN: 978-981-09-1348-9

Abstract

Based on the paradigm of open innovation and existing models for identifying requirements of open innovation components (e.g. task, method, product), the Model of Interaction Channels for Motivational Factors (MIC) will be presented in this paper. This model adopts approaches given in literature for allocating motivational factors to interaction channels among the company and external open innovation partners. The exemplary allocation of motivational factors shall give the user of the MIC the possibility to identify into which type of interaction he has already put effort in terms of efficiently motivating external open innovation partners and where are potentials for optimization.

Keywords: Creativity and Innovation