INNOVATION INTERMEDIATION ROLE FOR THE DESIGN OF NEW PRODUCTS IN THE BIO-INDUSTRIES
Editor: Marjanovic Dorian, Storga Mario, Pavkovic Neven, Bojcetic Nenad
Author: Lorentz R., Pens
Section: DESIGN PROCESSES
This paper questions the role of innovation intermediation in the new product development process. Based on a qualitative research approach, we investigate two cases of intermediaries : an innovation consulting firm and an online open innovation platform. The main performance features of these intermediary activities are illustrated by the development of a new ingredient for the bio-industries. The obtained results highlight the increasing potential of web-based intermediation strategies, especially in the design process of new bio-industrial technologies.