INNOVATION INTERMEDIATION ROLE FOR THE DESIGN OF NEW PRODUCTS IN THE BIO-INDUSTRIES
DS 77: Proceedings of the DESIGN 2014 13th International Design Conference
Year: 2014
Editor: Marjanovic Dorian, Storga Mario, Pavkovic Neven, Bojcetic Nenad
Author: Lorentz R., Pens
Series: DESIGN
Section: DESIGN PROCESSES
Page(s): 883-892
Abstract
This paper questions the role of innovation intermediation in the new product development process. Based on a qualitative research approach, we investigate two cases of intermediaries : an innovation consulting firm and an online open innovation platform. The main performance features of these intermediary activities are illustrated by the development of a new ingredient for the bio-industries. The obtained results highlight the increasing potential of web-based intermediation strategies, especially in the design process of new bio-industrial technologies.
Keywords: open innovation, innovation intermediaries, innovation-oriented design process, performance measurement, bio-industries