DESIGN OF PRODUCT DEVELOPMENT PROCESS: A MULTIPLE CASE STUDY OF MEDIUM-SIZED ENTERPRISES
In order to innovate better and faster, enterprises can work on their product development process (PDP). The literature provides several PDPs, but also recommend to adapt these processes to the specificities of each enterprise. The aim of this paper is to analyze how the product development process and its formalized representation stemmed from the literature are appropriate for medium-sized firms. We studied the PDPs of three SMEs and made a cross-case analysis. The PDP and its representation enhanced the performance on projects with clear specifications but hindered innovative developments.