Knowledge Base Repository
In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.
CREATIVITY IN TRANSACTIONAL DESIGN PROBLEMS: NON-INTUITIVE FINDINGS OF AN EXPERT STUDY USING SCAMPER
Moreno, D.P.; Yang, M.C. Hern
Type:
Year:
2014
Editor:
Marjanovic Dorian, Storga Mario, Pavkovic Neven, Bojcetic Nenad
Author:
Series:
DESIGN
Section:
HUMAN BEHAVIOUR AND DESIGN
Page(s):
569-578
Abstract:
Over the last three decades, transactional processes (services) have grown steadily and currently add more than 65% of global economic value. This study expands our understanding of designers’ interactions with ideation methods using a heuristic method known as SCAMPER, focusing on a transactional design problem in a transactional domain expert of sample size (n=60). The study shows that design fixation is not shown to be effectively mitigated by the method; yet, despite this finding, resulting concepts have significantly higher novelty when compared to a non-assisted scenario.
Keywords:
