MANAGING COMPLEXITY IN USER EXPERIENCE DESIGN: MATRIX-BASED METHODS FOR CONNECTING TECHNOLOGIES AND USER NEEDS
Editor: Marjanovic Dorian, Storga Mario, Pavkovic Neven, Bojcetic Nenad
Author: Michailidou, I.; von Saucken, C.C.; Kremer, S.; Lindemann, U.
Section: HUMAN BEHAVIOUR AND DESIGN
Users need tools to accomplish complex tasks in dynamic use situations; but meanwhile want the experience of product interaction to be intuitive and enjoyable. To face the challenge of making complex products understandable, a matrix-based approach is introduced. The suggested method for handling technologies and motives and ordering/mapping functions from the users’ perspective, is summarized in five steps, whose application is exemplarily highlighted in a case study in the automotive domain. The method´s applicability and positive effect on UX were assessed within a research project.