A PHYSICAL AND EMOTIONAL JOURNEY INTO THE DESIGN PROCESS

DS 77: Proceedings of the DESIGN 2014 13th International Design Conference

Year: 2014
Editor: Marjanovic Dorian, Storga Mario, Pavkovic Neven, Bojcetic Nenad
Author: Canina, M.; Anselmi, L.; Coccioni, E.; Fattorossi, M.
Series: DESIGN
Section: HUMAN BEHAVIOUR AND DESIGN
Page(s): 445-454

Abstract

The IDEACtivity Center research team focuses on the synergy between various creativity techniques and the typical tools employed by Design. As a result a method and supporting toolkit have been developed to guide project design towards innovation. This paper presents a learning event covering the typical phases, concepts and techniques of the design process in only 90 minutes. The alternation between different types of communication and the emphasis on sensory perception enabled participants to achieve a fast understanding of the Design process providing a positive setting for learning.

Keywords: design process, experience and action learning, visual thinking, drama, creativity

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