PROPOSAL TO IDENTIFY THE ESSENTIAL ELEMENTS TO CONSTRUCT A USER EXPERIENCE MODEL WITH THE PRODUCT USING THE THEMATIC ANALYSIS TECHNIQUE
User experience, UX, has become very important to product design today as a way to add value and differentiate products. Many different UX models exist but most of them lack of empirical research through their construction, restraining a theoretical advance to support the creation of design methods for the UX. Consequently we used a qualitative structured method, thematic analysis, to identify the elements an UX model should consider. Eight main internally homogeneous and externally heterogeneous themes and 18 subthemes were found as the essential elements for a further UX model construction.