Enhancing supply chain collaboration in automotive industry by value driven simulation

DS 75-4: Proceedings of the 19th International Conference on Engineering Design (ICED13), Design for Harmonies, Vol.4: Product, Service and Systems Design , Seoul, Korea, 19-22.08.2013

Year: 2013
Editor: Udo Lindemann, Srinivasan V, Yong Se Kim, Sang Won Lee, John Clarkson, Gaetano Cascini
Author: Panarotto, Massimo; Larsson, Tobias C.; Larsson, Andreas
Series: ICED
Institution: 1: Blekinge Institute of Technology, School of Engineering, Sweden; 2: Lund University, Department of Design Sciences, Sweden
Page(s): 447-456
ISBN: 978-1-904670-47-6
ISSN: 2220-4334


This paper presents a computer-based approach for conceptual design that aims to enhance collaborative supply chain development in the automotive sector when dealing with product-service development or radical innovations. The focus of the research has been to design a simulation approach that will enable designers and managers to simulate and evaluate the value of different design options for the different stakeholders involved in the development process and to have insights about the implications between business model innovation and the engineered aspects of the solutions early in the conceptual phase. The approach is presented using a case study within the current project, after following a team responsible for the car cockpit. Four possible scenario have been simulated and evaluated using a commercial simulation software. The main advantage of the proposed approach is to enhance the awareness among designers and managers of the value of different design options, and allow them to explore further how business and design aspects profoundly affect each other, in order to support early decision-making in the design process.

Keywords: Value engineering, simulation driven design, product-service systems


Please sign in to your account

This site uses cookies and other tracking technologies to assist with navigation and your ability to provide feedback, analyse your use of our products and services, assist with our promotional and marketing efforts, and provide content from third parties. Privacy Policy.