Product strategies in merchant ship and airliner industries

DS 75-3: Proceedings of the 19th International Conference on Engineering Design (ICED13) Design For Harmonies, Vol. 3: Design Organisation and Management, Seoul, Korea 19-22.08.2013

Year: 2013
Editor: Udo Lindemann, Srinivasan V, Yong Se Kim, Sang Won Lee, John Clarkson, Gaetano Cascini
Author: Lehtinen, Jouni; Lehtonen, Timo; Pakkanen, Jarkko; Riitahuhta, Asko
Series: ICED
Institution: Tampere University of Technology, Finland
Page(s): 201-210
ISBN: 978-1-904670-46-9
ISSN: 2220-4334


equipment for transportation and have similar design targets brings up a question, why applied industrial paradigms are so different? Theories about evolution of industrial paradigms and product strategies linked to them suggest that over a time change is towards more sophisticated methods. The examples from merchant ship and airliner industries however show that in reality the development is anything but straightforward. This paper will specify the factors and present reasons for differences in applied industrial paradigms and present concept map analysis about the existing causalities within merchant ship industry. Based on the differences in historical and existing factors it can be seen that the ultimate reasons for different industrial paradigms are due to the customers’ behavior and industrial regulation, fostered by national and industry specific causalities that maintain the existing situation.

Keywords: Platform strategies, product architecture, design to X, merchant ships, airliners


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