Geometry as a tool for visual organization and proportion in designing aesthetic and attractive products

Year: 2013
Editor: John Lawlor, Ger Reilly, Robert Simpson, Michael Ring, Ahmed Kovacevic, Mark McGrath, William Ion, David Tormey, Erik Bohemia, Chris McMahon, Brian Parkinson
Author: Velásquez Posada, Alejandra María
Series: E&PDE
Institution: EAFIT University, Colombia
Section: Innovation in Teaching
Page(s): 288-293
ISBN: 978-1-904670-42-1


The goal of this paper is to present the teaching experiences and methodologies used in a Product Design Engineering undergraduate course called Design Project 3 (EAFIT University, Medellín - Colombia). Throughout the design process, there are some steps in which students have to make decisions for creating functional and also beautiful products. Geometric rules are applied during the drawing stages of the design process to define the visual configuration that gives order and structure to the product appearance, as well as the internal components of the mechanism, so students do not make random decisions and the configuration of functional and formal aspects of the product are correctly defined in a rational way. The size, position and space between parts are previously thought and strategically placed in the overall product shape, to obtain unity with a coherent aesthetic. Because of this, harmony, proportion, beauty and attractiveness are achieved. In this way, students feel more comfortable during the design process because the team can choose from among several proportions given to the same product. Dimensions, distances and proportions can be changed as many times as they want according to the different tools used, leading them towards a more beautiful product.

Keywords: Geometry of design, proportion, beauty, visual organization, ordering elements.


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