Systematic training manual designed within digital design to increase the level of creativity in a shorter time

DS 76: Proceedings of E&PDE 2013, the 15th International Conference on Engineering and Product Design Education, Dublin, Ireland, 05-06.09.2013

Year: 2013
Editor: John Lawlor, Ger Reilly, Robert Simpson, Michael Ring, Ahmed Kovacevic, Mark McGrath, William Ion, David Tormey, Erik Bohemia, Chris McMahon, Brian Parkinson
Author: Emami, Jamshid; Chitsaz, Shaghayegh
Series: E&PDE
Institution: 1: Tehran University, Iran; 2: Zavieh designer group
Section: Creativity
Page(s): 132-137
ISBN: 978-1-904670-42-1


A big portion of the field of industrial design is dedicated to areas such as product design, communication, and packaging of different goods each of which in turn is divided into different sub-branches. Students learn manual design processes in their freshman semesters. They use software and computerized prototypes to learn how to present new ideas to employers and customers. Weather manual design by itself can respond to needs of trainees, has digitalization been able to solve the problem? Whenever one of these methods has been considered alone, a deep gap has been created between manual and digital methods. It should be kept in mind that manual sketching methods are still the best way to implement thoughts and process ideas. Digital methods should not be used as means to put down ideas. The important issue is the danger hidden in this phenomenon. Scientists have analyzed the operation of brain’s gray layer cells and they have discovered that there is an image of human body in this part. The biggest part of this organ relates to hands, weather reducing activity of hands by the use of digital interfaces, will result in reduction of creativity level in the process of creation of product? The current study seeks to find the answer of this question one of the aims of this study is to prepare a comprehensive and methodological system based on synthesis by manual design and digital design which includes vast areas including both design and manufacturing of products􀀂

Keywords: Industrial design, digital design, training, sketching


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