Are companies ready for the revolution in design – Modelling maturity for virtual prototyping

DS 75-9: Proceedings of the 19th International Conference on Engineering Design (ICED13), Design for Harmonies, Vol.9: Design Methods and Tools, Seoul, Korea, 19-22.08.2013

Year: 2013
Editor: Udo Lindemann, Srinivasan V, Yong Se Kim, Sang Won Lee, John Clarkson, Gaetano Cascini
Author: Aromaa, Susanna; Leino, Simo-Pekka; Viitaniemi, Juhani
Series: ICED
Institution: VTT technical Research Centre of Finland, Finland
Page(s): 297-304
ISBN: 978-1-904670-52-0
ISSN: 2220-4334


Companies are meeting growing demands for readiness to respond rapidly to changes from the outside world. Companies actively manage and develop their competences by applying new technologies and methodologies such as virtual prototyping (VP). Nevertheless, no general, structured guidelines for VP implementation are available due to novelty of the use of virtual reality technologies in machine industry. The purpose of our research was to improve the use of VP in companies. In this paper, we describe two company cases from the machine industry that are implementing VP for everyday use. During the research, it became clear that the companies had quite intuitive ways for the VP implementation, and they experienced many challenges. This paper describes how companies can improve VP implementation in a more structured way using the virtual prototyping implementation maturity model (VIRMA). VIRMA supports companies in improving their adaptations of VP and benefitting earlier from VP use in design.

Keywords: Design process, early design phases, virtual reality, virtual prototyping, maturity


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