Market performance prediction based conceptual design of mid-sized passenger aircrafts

DS 75-9: Proceedings of the 19th International Conference on Engineering Design (ICED13), Design for Harmonies, Vol.9: Design Methods and Tools, Seoul, Korea, 19-22.08.2013

Year: 2013
Editor: Udo Lindemann, Srinivasan V, Yong Se Kim, Sang Won Lee, John Clarkson, Gaetano Cascini
Author: Han, Soon Young; Choi, Hae-Jin
Series: ICED
Institution: Chung-Ang University, Korea, Republic of (South Korea)
Page(s): 267-276
ISBN: 978-1-904670-52-0
ISSN: 2220-4334


evelopment time and/or rapidly changing market situation. Addressing this critical issue, we provide a framework, strategic product design, in which one may design a product to be sustainable from unstable global economic situation, maximizing his or her profit. In the strategic product design, historical trends of customers’ preference are analyzed and modeled as a market performance metric, incorporating economic factors. The established model is then used for predicting the future market performance of a new product (or concept) to be developed. For the validation of our approach, we employ a case of conceptual design of mid-sized passenger aircrafts, which requires more than 5 years of product development lead-time, assuming a number of scenarios with different future economic situations.

Keywords: Strategic product design, customer-driven design, conceptual design, decision making, new product development


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