Market performance prediction based conceptual design of mid-sized passenger aircrafts
Editor: Udo Lindemann, Srinivasan V, Yong Se Kim, Sang Won Lee, John Clarkson, Gaetano Cascini
Author: Han, Soon Young; Choi, Hae-Jin
Institution: Chung-Ang University, Korea, Republic of (South Korea)
evelopment time and/or rapidly changing market situation. Addressing this critical issue, we provide a framework, strategic product design, in which one may design a product to be sustainable from unstable global economic situation, maximizing his or her profit. In the strategic product design, historical trends of customersâ preference are analyzed and modeled as a market performance metric, incorporating economic factors. The established model is then used for predicting the future market performance of a new product (or concept) to be developed. For the validation of our approach, we employ a case of conceptual design of mid-sized passenger aircrafts, which requires more than 5 years of product development lead-time, assuming a number of scenarios with different future economic situations.