Elaboration and assessment of a set of criteria for the evaluation of product ideas

DS 75-9: Proceedings of the 19th International Conference on Engineering Design (ICED13), Design for Harmonies, Vol.9: Design Methods and Tools, Seoul, Korea, 19-22.08.2013

Year: 2013
Editor: Udo Lindemann, Srinivasan V, Yong Se Kim, Sang Won Lee, John Clarkson, Gaetano Cascini
Author: Messerle, Mathias; Binz, Hansgeorg; Roth, Daniel
Series: ICED
Institution: Institute for Engineering Design and Industrial Design (IKTD), University of Stuttgart, Germany
Page(s): 125-134
ISBN: 978-1-904670-52-0
ISSN: 2220-4334


It is important for companies to identify the most promising product ideas very early in the product development process in order to use the available resources for the “right” projects. Consequently, the question arises how the most promising product ideas can be identified. A potentially good way to achieve this goal is by applying a systematic process for idea evaluation and selection. Therefore, among other things several evaluation criteria are required. In literature, a lot of studies dealing with different sets of evaluation criteria can be found. Nevertheless, in business practice often sets of criteria that are not clearly defined are used, with partly vague, incomplete or even changing evaluation criteria. In order to resolve these problems, in this contribution a set of criteria that is as complete as possible and particularly applicable is elaborated by means of a wide literature survey and an assessment in business practice. The results of the assessment show that the set of criteria is suitable for being used in business practice. However, also a potential for improvement has been detected. Based on that, some proposals for improvement are developed.

Keywords: Design management, product idea, early design phases, portfolio management, idea evaluation


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