Elaboration and assessment of a set of criteria for the evaluation of product ideas
Editor: Udo Lindemann, Srinivasan V, Yong Se Kim, Sang Won Lee, John Clarkson, Gaetano Cascini
Author: Messerle, Mathias; Binz, Hansgeorg; Roth, Daniel
Institution: Institute for Engineering Design and Industrial Design (IKTD), University of Stuttgart, Germany
It is important for companies to identify the most promising product ideas very early in the product development process in order to use the available resources for the ârightâ projects. Consequently, the question arises how the most promising product ideas can be identified. A potentially good way to achieve this goal is by applying a systematic process for idea evaluation and selection. Therefore, among other things several evaluation criteria are required. In literature, a lot of studies dealing with different sets of evaluation criteria can be found. Nevertheless, in business practice often sets of criteria that are not clearly defined are used, with partly vague, incomplete or even changing evaluation criteria. In order to resolve these problems, in this contribution a set of criteria that is as complete as possible and particularly applicable is elaborated by means of a wide literature survey and an assessment in business practice. The results of the assessment show that the set of criteria is suitable for being used in business practice. However, also a potential for improvement has been detected. Based on that, some proposals for improvement are developed.