The effect of digital media on design communication and creativity in a design group: A studio as a case study
Editor: Udo Lindemann, Srinivasan V, Yong Se Kim, Sang Won Lee, John Clarkson, Gaetano Cascini
Author: Chen, Zi Ru
Institution: National University of Singapore, Singapore
Design is a group behavior and creativity is the result of social interaction. Digital media are regarded both as the environment in which designers accomplish creative ideas and as a platform of design communication for designers in a social group. This study aims to investigate the phenomenon of design communication in the group design process using digital media. The study was conducted by observing a design group in a case study. A practical design âstudioâ was selected to serve as the observation environment. The observed results were used to promote understanding of how digital media inspire design thinking and facilitate the communication of design ideas.