Universal product developmen t- A want- or wish-based development task
Editor: Udo Lindemann, Srinivasan V, Yong Se Kim, Sang Won Lee, John Clarkson, Gaetano Cascini
Author: Ottosson, Stig
Institution: Gjøvik University College, Sweden
To develop universal products that suit everybody is complex for which the guidelines and theories for need-based development are not designed. Instead development principles developed for New Product Development based on a want or a wish can be used when universal products are to be developed. Two successful universal product development projects that started with a wish and a want respectively are in the paper taken as examples on successful development of universal products by using Dynamic Product Development principles.