Educating Creativity – Experiences from the International Summer University on Creativity Engineering

DS 73-2 Proceedings of the 2nd International conference on Design Creativity Volume 2

Year: 2012
Editor: Duffy, A.; Nagai, Y.; Taura, T.
Author: Ostad-Ahmad-Ghorabi, H.; Collado-Ruiz, D.
Section: Collaborative Creativity and Education
Page(s): 312-317

Abstract

Creativity is an essential source for new ideas, new achievements and innovation. It is thus surprising that training of creativity is insufficient in schools and universities. While students and graduates often have good business ideas, many of those are doomed to failure. The reason is often the insufficient awareness of the process of how ideas can be implemented successfully. To address this obstacle, the authors have organized the international summer school on creativity engineering to complement the syllabus in universities. Following its slogan

Keywords: business model, human traits, innovation

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