Concept Creation in Transportation Design – Model and Tools

DS 73-2 Proceedings of the 2nd International conference on Design Creativity Volume 2

Year: 2012
Editor: Duffy, A.; Nagai, Y.; Taura, T.
Author: Krzywinski, J.; Wölfel, C.
Section: Creative Design Assessment
Page(s): 269-279


This paper describes an empirical field study on concept creation in transportation design. Derived from this study, a general model of design concepts is presented. Also, three essential method domains for the creation of experiential design concepts have been identified and are described in the paper.

Keywords: concept creation, design methods, early stages, field study


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