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ICED 11
Papers

The Effects of Technology Readiness and Service Design on Service Experience Quality in Tourism

The Effects of Technology Readiness and Service Design on Service Experience Quality in Tourism

Year: 2012

Section: Creativity and Innovation

Editor: Duffy, A.; Nagai, Y.; Taura, T.

Author: S. S. Ho; Y. C. Wang; C. C. Huang; T. J. Sung

Section: Creativity and Innovation

Pages: 193-200

Abstract

Although past studies have advocated that a technology-oriented service could be treated as one of competitive advantages for the tourism industry, few empirical evidence was found to indicate whether it can truly bring better service experience for tourists. Therefore, in this paper, we explore the effects of the tourist's technology readiness (TR) and the type of service design on service experience quality. After conducting a survey with 73 tourist as participants of the Bopiliao Historic District in Taipei city, this study found that : 1) low-TR group received a higher level of agreement of

Keywords: tourism, technology readiness, service experience quality

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ds conferenceICDC 2012: The 2nd International Conference on Design Creativity

ICDC 2012: The 2nd International Conference on Design CreativityDesign Creativity is an important and interesting topic of study in design. Since it involves the profound and essential nature of design, design creativity is expected to be a key in not only addressing the social problems that we are facing, but also producing an innate appreciation for beauty and happiness in our minds. In order to elucidate the nature of design creativity, the following issues are being studied: - Cognitive processes underlying design creativity - Computational models of design...

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SIG Workshop - March 2013 - 1