Knowledge Base Repository
In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.
The Effects of Technology Readiness and Service Design on Service Experience Quality in Tourism
Ho, S. S.; Wang, Y. C.; Huang, C. C.; Sung, T. J.
Type:
Year:
2012
Editor:
Duffy, A.; Nagai, Y.; Taura, T.
Author:
Section:
Creativity and Innovation
Page(s):
193-200
Abstract:
Although past studies have advocated that a technology-oriented service could be treated as one of competitive advantages for the tourism industry, few empirical evidence was found to indicate whether it can truly bring better service experience for tourists. Therefore, in this paper, we explore the effects of the tourist's technology readiness (TR) and the type of service design on service experience quality. After conducting a survey with 73 tourist as participants of the Bopiliao Historic District in Taipei city, this study found that : 1) low-TR group received a higher level of agreement of
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