Design and Emotions: A Design Method Based on Neurosciences
Many neuroscience studies put in evidence that emotions are physical conditions related to the effects of different neurotransmitters on many body organs, as a result of stimuli received by the brain, in general through perception (Panksepp, 1998;Ramachandran & Hirstein, 1999; Zeki, 2009). According to those studies, it is possible to define some properties of the artefacts, able to induce emotions in the users. The paper presents a specific point of view about Design, considered as the activity adding communication capabilities to any kind of artefact, then presents a model putting in evidence the elements involved in the emotion construction, and finally builds a scheme of suggestions able to stimulate creative solutions. The paper adds an ideal design example, suitable for understanding the various steps of the method.