Design and Emotions: A Design Method Based on Neurosciences

DS 73-2 Proceedings of the 2nd International conference on Design Creativity Volume 2

Year: 2012
Editor: Duffy, A.; Nagai, Y.; Taura, T.
Author: Maiocchi, M.; Pillan, M.
Section: Creativity and Emotion
Page(s): 11-19


Many neuroscience studies put in evidence that emotions are physical conditions related to the effects of different neurotransmitters on many body organs, as a result of stimuli received by the brain, in general through perception (Panksepp, 1998;Ramachandran & Hirstein, 1999; Zeki, 2009). According to those studies, it is possible to define some properties of the artefacts, able to induce emotions in the users. The paper presents a specific point of view about Design, considered as the activity adding communication capabilities to any kind of artefact, then presents a model putting in evidence the elements involved in the emotion construction, and finally builds a scheme of suggestions able to stimulate creative solutions. The paper adds an ideal design example, suitable for understanding the various steps of the method.

Keywords: design methods, emotional design, design model


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