NOVELTY— Not in Harmony, But in Unity
Editor: Chakrabarti, A.
Section: Design Creativity, Synthesis,Evaluation and Optimisation
This paper studies the role of novelty in the structure of beauty in product design. While designing a product,the design elements are arranged in accordance with the design principles until unity is achieved. Unity in a design is achieved only after harmony and variety in a design are achieved. Variety in a design is achieved because of the differentiating factors and is primarily responsible for the newness in a design. Harmony in a design is achieved because of the integrating factors and is primarily responsible for the sameness in a design.As novelty has been established as something new or different and unexpected, now it can be said that novelty is responsible for the newness in a design. Also from the structure of beauty in product design, it is evident that novelty lies in Variety. So, it is not in Harmony but in Unity.This paper will discuss on how newness is important in achieving visual order in product design