Can a Virtual Design Environment Enhance Group Creativity and the Use of Stimuli?
Editor: Chakrabarti, A.
Author: Elias, E. W. A.; Chamakiotis, P.; Howard, T. J.; Dekoninck, E. A.; Culley, S. J.
Section: Design Creativity, Synthesis,Evaluation and Optimisation
It is a common perception that creativity for design is best performed in a collaborative, group environment.Group idea generation and brainstorm sessions are of widespread practice across industries. This technique remains popular despite numerous studies highlighting the inefficiencies of generating idea in such a fashion.This paper puts together three ways of improving the group brainstorming session; working in nominal groups,using stimuli and working in a virtual team. The final sections sets out recommendations for a future virtual design environment capable of supporting group brainstorming