Cultural Influence in Aesthetic Design: A Case Study Based on Intermediate Public Transport Vehicle
The visual appearance of a product is a critical factor for its success which is often influenced by the sociocultural aspect of the ontextwhere it is widely used. The product can vary fromsmall artifacts to an automobile,yet the context in which it is used would define aesthetics governing it. The paper discusses about the research conducted at Kanpur city to understand how socio-cultural factors (culture, values, tradition, customs, rituals etc.) are being reflected in a society and how to translate those factors efficiently on a product. Major part of the research focuses upon the design process, carried out for redesigning new interiors of a Para transit Vehicle (auto rickshaws), seeking inspiration from the cultural values, beliefs, rituals and behaviors practiced in the society. The paper concludes by discussing upon the development process of physical scale model of the proposed new interiors, to showcase how cultural factors could influence on design aesthetics of products like auto rickshaws.