EVALUATING SIMILARITY AND EXPLORING BRANDING IN VEHICLE STYLING USING FOURIER DECOMPOSITION
DS 70: Proceedings of DESIGN 2012, the 12th International Design Conference, Dubrovnik, Croatia
Year: 2012
Editor: Marjanovic Dorian, Storga Mario, Pavkovic Neven, Bojcetic Nenad
Author: Ranscombe ,C. H.; Mullineux, G.; Hicks ,B. J.
Section: Industrial design
Page(s): 1377-1386
Abstract
Vehicle appearance and branding have been shown to play a significant role in the commercial success of products. Despite this importance, there exists few strategies that designers may use to review potential designs to evaluate appearance with respect