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Papers

Preparing Western Designers for the use of Contextmapping Techniques in Non-Western Situations

Preparing Western Designers for the use of Contextmapping Techniques in Non-Western Situations

Year: 2011

Section: Design Methodology and Education 3

Editor: Kovacevic, Ahmed, Ion, William, McMahon, Chris, Buck, Lyndon and Hogarth, Peter

Author: van Boeijen, Annemiek; Stappers, Pieter Jan

Series: E&PDE

Section: Design Methodology and Education 3

Pages: 547-552

Abstract

The aim of this study is to determine how to prepare design students for the use of contextmapping techniques in non-Western cultures. The skill is especially needed when designing for Base of the Pyramid projects (BoP): the majority of the world's population that earns less than $2 purchasing power parity (PPP) per day. Six barriers were found and turned into six general guidelines. The guidelines are operational by linking them to three main aspects of contextmapping: (1) selection of participants; (2) design of topic, materials and sessions; and (3) the roles and attitude of facilitators. For each aspect operational instructions are defined for design students preparing their BoP project.

Keywords: Culture, contextmapping techniques, base of the pyramid, design education, design methods & techniques & tools

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ds conferenceE&PDE 2011: Design Education for Creativity and Business Innovation

E&PDE 2011: Design Education for Creativity and Business InnovationThe London E&PDE2011 conference is a unique opportunity for educators, practitioners and students from design-related fields to meet and exchange experiences in connecting design and business through creativity and innovation. This, the 13th International Conference on Engineering and Product Design Education, will be held at City University, London, an educational institution for business and the professions, conveniently located in Central London - one of the most vibrant business and design...

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Special Interest Group (SIG)Design Education

Design EducationTo bring together academics, designers, training professionals and others throughout the world who have an interest in design education at the tertiary level....

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