HOW PRODUCT REPRESENTATION TYPES ARE PERCEIVED AT THE CLIENT’S END TO FACILITATE COMMUNICATION AND DECISION MAKING
Year: 2011
Editor: Culley, S.J.; Hicks, B.J.; McAloone, T.C.; Howard, T.J. & Chen, W.
Author: Liem, Andre
Series: ICED
Section: Design Information and Knowledge Management
Page(s): 53-64
Abstract
The ability to communicate effectively, honestly and convincingly to design clients, according to the required level of understanding, is important to facilitate decision making in the designing process in a cost responsible manner. This article shows that the Design clients’ assessment of representation type according to level of detailing and completeness of communicated information reversably complements the level of allowance for design changes. “Presentation Drawings” communicate a high level of completeness, which is almost equal to “High Quality Presentations in CAD” and ”Quality Design Models. As expected, interation with the tactile volume creates a “near completion” assumption among design clients. A dualistic attitude can be observed among clients, when dealing with CAD models. Due to the incompleteness, but also viewing capabilities of initial CAD-models, clients were averagely neutral in their opinions concerning the level of design information provided by it. However, the representation quality of ”Detailed Design Models” are being perceived similar to ”Presentation Drawings”, because of their high level of detailing, realism and ”frozen” mode of presentation.
Keywords: PRODUCT REPRESENTATION; DESIGN PROCESS; DESIGN CLIENT