STAKEHOLDERS’ ANALYSIS TOOLS TO SUPPORT THE OPEN INNOVATION PROCESS MANAGEMENT – CASE STUDY

DS 68-3: Proceedings of the 18th International Conference on Engineering Design (ICED 11), Impacting Society through Engineering Design, Vol. 3: Design Organisation and Management, Lyngby/Copenhagen, Denmark, 15.-19.08.2011

Year: 2011
Editor: Culley, S.J.; Hicks, B.J.; McAloone, T.C.; Howard, T.J. & Cantemessa, M.
Author: de Paula, Istefani Carisio; Yang, Samanta; Korzenowski, André; Cortimiglia, Marcelo Nogueira
Series: ICED
Section: Design Organisation and Management
Page(s): 354-364

Abstract

Open Innovation (OI) is a strategy to buster R&D productivity that introduces business flexibility via an open approach, either to external ideas or to collaborative work. Considering that the OI concept changes the perception of value creation and raises the number of stakeholders that contribute to a single project, stakeholders’ analysis seems to be adequate to identify the network partners involved in a project for management purposes. The aim in this paper is to propose a set of tools for stakeholders’ analysis, directed to the identification, prioritization and categorization of stakeholders in an OI management environment. The tools were tested, based on a qualitative approach, in a case study in the Brazilian Pharmaceutical industry. The study led to the understanding of the relationship’s importance and correlation of stakeholders in four representative pharmaceutical organizations that adhered to the OI strategy. The set of tools were useful to access the incoherence between the importance attributed to a given stakeholder and the kind of collaboration he shares. It revealed that the intensity of the relationships between them is different from a company to another.

Keywords: STAKEHOLDER ANALYSIS; OPEN INNOVATION; COLLABORATIVE INNOVATION STRATEGIES

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