TOWARD AN ADAPTION-INNOVATION STRATEGY FOR ENGINEERING DESIGN
DS 68-2: Proceedings of the 18th International Conference on Engineering Design (ICED 11), Impacting Society through Engineering Design, Vol. 2: Design Theory and Research Methodology, Lyngby/Copenhagen, Denmark, 15.-19.08.2011
A cognition based strategy for linking the variables that affect product design and development are illustrated with the help of a new Cognition-Based Design (CBD) framework. This paper briefly introduces the Cognition-Based Design (CBD) framework and demonstrates how the adaption-innovation style of individuals can be used as a strategy to be applied to design opportunity, design process, designer’s problem solving functions, design environment and the resulting product. The outcomes of product design activities can be greatly influenced and managed by the application of adaption-innovation strategy to each key variable. Some exploratory data from simulated application of adaption-innovation theory on design engineers within industry are discussed. Recommendations for making use of the new strategy to design activities are provided, as well as suggestions for future research.